About

About
AVALON is an exciting new brand based in the UK specialising in the emerging trends in women’s clothing. Environmental awareness is a high priority to us, and all of our power comes from renewable sources. Our packaging is sustainably-sourced, plant-based and biodegradable wherever possible, to help you leave the lowest-carbon footprint whilst wearing the latest styles.

From Founder

Fashion is all about expression. You only have one life – live it as an adventure!

G. AVALON Lucas

Founder

Social Media

Our Story

Avalon was formed in 2022 to provide a new, vibrant fashion for people like me. Every design is hand-picked and I hope that you will enjoy these as much as I do.

Where does the name Avalon come from? It is the name of the mystical island first documented by Geoffrey of Monmouth in 1136 – when he wrote the tales of King Arthur – stories often assumed to be rooted in Iron Age legend. Avalon was the place where King Arthur’s sword Excalibur was created, and where King Arthur was ultimately carried when badly wounded to recuperate. To rest and be ready forl Britain’s greatest hour of need.

G. Avalon Lucas.

World Fashion, based in the UK

We are a trustworthy UK company, sourcing our fashion from all over the world, bringing it right to your doorstep.

Eco-Conscious Fashion

Virtually all of our power is sourced from renewables..

Care for Environment

Sent to you in plant-based mailers which are biodegradable. Kinder to the planet, as there is no ‘planet B’!

Follow Us @avalon_apparel

Low Cost shipping

Quick, door-to-door delivery that won’t break the bank

Easy Payment

Multiple payment options supported

Track Order

All orders sent tracked, for full transparency.

Have Questions?

Message us, and we’ll do our best to answer your query